19 February 2010

Amadeus has announced that more than 50,000 hotel properties are guaranteeing their company the best available room rates.

The hotel properties which are participating in Amadeus Best Available Rate Programme will supply Amadeus with public rates that are the same or lower than those available through other distribution systems, branded websites or the hotel's own call centre.

Larraine Voll Morris, Vice President, eDistribution, Marriott said, Rate integrity is a guiding principle in Marriotts pricing and distribution strategy. As part of our philosophy to sell the way the customer wants to buy, we consider travel agencies as valuable sales and distribution partners.

As part of this, access to Marriotts public Best Available Rates in real time is imperative to build consumer confidence and brand loyalty. We are very pleased to further strengthen our relationship with Amadeus by participating in the Amadeus BAR Programme.

The number of hotel brands offering best available rate through Amadeus increased by 35% in 2008; 188 brands now included in the programme

22,000 hotel properties in North America, 17,200 in Europe and 5,500 in Asia Pacific all guarantee their best rates are available through Amadeus.